Marketing Automation Specialist [Sydney, Australia] for Grays.com

As our Marketing Automation Specialist, you will play a pivotal role in shaping the future of our digital communications. With your expertise, you'll manage and enhance our email campaigns and customer journeys, covering both transactional and promotional aspects.

Your role is crucial as we transition from our current email marketing platform, Responsys, to Braze, ensuring a seamless migration and leveraging the new platform's capabilities to its fullest potential.

What Will Make Your Application Stand Out:

• Demonstrated success in utilising triggered communication channels to make a measurable impact.
• Natural ability to collaborate effectively with diverse stakeholders.
• Proven experience in email marketing automation for large Australian brands, showcasing creativity and effectiveness in your approach.

Primary Responsibilities:

• Manage and optimise promotional/transactional marketing automation campaigns within the
• Oracle Responsys and Braze, adhering to best practices and industry standards.
• Ensure data integrity within both Responsys and Braze platforms for marketing automation.
• Lead the hands-on implementation of marketing automation platform Braze, coordinating closely with IT/Product to document and execute the delivery process.
• Develop and transition marketing automation campaigns from Responsys to Braze, creating innovative campaigns from the ground up.
• Collaborate with designers to conceptualise and design new eDMs, incorporating business revenue insights and detailed briefs.

Skills & Experience Required:

• Minimum 4-5 years of hands-on experience with marketing automation platforms.
• Demonstrates deep expertise in managing campaigns through marketing automation platforms. Braze is a big bonus, but not essential, with an added advantage if you've worked with Liquid and Connected Content.
• Demonstration of implementing marketing automations platform systems from project initiation, including but not limited to Braze, Salesforce Marketing Cloud, Pardot, or Marketo.
• Exhibit a genuine passion for unravelling the customer journey and leveraging automated communications to enhance every step.
• Strong agile project management skills.
• Excellent analytical skills, with the ability to derive insights from data to inform strategies and campaigns.
• Exceptional communication skills, both written and verbal, with the ability to present ideas and results to various stakeholders.
• Creative thinker with a customer-centric mindset, constantly seeking ways to enhance the customer journey through innovative email marketing strategies.
• Exhibit a genuine passion for unravelling the customer journey and leveraging automated communications to enhance every step.
• Thrive in a dynamic environment, embracing change, navigating ambiguity, and consistently delivering high-quality work.
• Tackle challenges with creative solutions and critical thinking, all while maintaining a meticulous eye for detail.
• Excel in crafting clear and engaging written communication, showcasing meticulous attention to detail.
• Bring a positive, motivated attitude, coupled with a strong desire to succeed and grow within the role and with the company.

We Offer

• Full-time employment based in Sydney.
• Flexible work arrangements, including a hybrid office and remote setup.
• Commitment to your professional development, with ongoing opportunities for growth.
• An opportunity to work in a dynamic and growing Australian company.
• Employee benefits, discounts and perks, such as paid parental leave, monthly vouchers to spend at Grays and discounts with a range of organisations.
• A positive, friendly team environment.

Apply Here