Oversee & manage creator & shopper touchpoint journey prioritization across all communications for both creator and shopper. Work with cross functional teams to ensure engagement and conversion KPI’s.
Identify and develop seasonal, brand, product, and insights campaign strategies and communication plans for Creators and/or Shoppers to be executed through CRM channels
Effectively manage a team of campaign planners while ensuring KPI’s goal are met.
Build marketing touchpoints and communication campaign plans to share with Creators and/or Shoppers via email, push notifications, in-app and web experiences to nurture engagement
Manage end-to-end campaign planning process: brand, seasonal, promotional, and strategic campaign calendars, briefs, reviews, and ensure successful execution in partnership with production teams
Collaborate with LTK Brand sales team to integrate brand opportunities into LTK-owned seasonal and insights campaign strategies
Oversee Asana, Airtable, and cross-functional campaign management tools for campaign planning and execution
Create campaign strategies to encourage Creators and/or Shoppers to adopt new product features for LTK Creator app and/or LTK app in partnership with the product marketing team
Collaborate with data, research, and analytics teams to understand campaign performance and develop new testing strategies based on those insights.
A/B Testing & Performance Optimization - Establish baselines on all critical metrics for all campaigns and continuously run CRM marketing experiments to optimize for Creator growth - frequency, retention, lift in conversion, and GMV
Drive innovation to increase monthly performance to grow the number of daily active Creators and Shoppers
Qualifications:
Bachelor’s Degree in Marketing, Advertising, Business Administration, or equivalent combination of experience and instruction.
8+ years experience in campaign planning for customers. CRM lifecycle marketing preferred.
Experience in the retail, B2C, or 3-sided marketplace industries (such as UBER, LYFT, Doordash, etc) is a plus!
CRM Platform experience in Braze (preferred), Salesforce, Oracle, Hubspot, or similar experience.
Proficient in Lucid chart (or comparability customer journey visualization tools), and conditional “If/Then” statements to build the lifecycle experience.
Ability to work with ambiguity and to analyze & synthesize complex data and draw business insights.
Creative problem solver that can identify patterns/challenges from disparate sources and deliver comprehensive, balanced & actionable analysis and/or solutions.
